https://alecplourde.com ALEC PLOURDE Sun, 03 May 2026 18:07:41 +0000 https://alecplourde.com en https://alecplourde.com/Index Sat, 18 Feb 2023 21:10:42 +0000 ALEC PLOURDE https://alecplourde.com/Index https://alecplourde.com/The-Renaissance-of-Snacking-NKD Sun, 03 May 2026 16:53:34 +0000 ALEC PLOURDE https://alecplourde.com/The-Renaissance-of-Snacking-NKD When the Department of Health announced an upcoming ban on artficial dyes and flavors by 2027, Frito-Lay was already one step ahead.&nbsp; Armed with Simply NKD, a form of their classic Cheetos and Doritos without artificial dyes or flavors, all we needed to do was welcome people to the Renaissance of Snacking. Same Great Taste. Butt Naked. Through a full 360 campaign, leaning into the freedom of nudity in Renaissance-era visuals, we invited people to witness the rebirth of snacking firsthand.&nbsp; <img width="2960" height="1652" width_o="2960" height_o="1652" data-src="https://freight.cargo.site/t/original/i/1c30c8c6354265faabc700f5d0cb543b4f0392c894b7b2c1b8333be910559efb/Screenshot-2026-05-03-at-1.37.58PM.png" data-mid="247820711" border="0" src="https://freight.cargo.site/w/1000/i/1c30c8c6354265faabc700f5d0cb543b4f0392c894b7b2c1b8333be910559efb/Screenshot-2026-05-03-at-1.37.58PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2eca8d91efa9a9da60bede564d316dd943badf3e4531e37e65d5156bd10e76d/usa_today_sized.png" data-mid="247820715" border="0" src="https://freight.cargo.site/w/1000/i/f2eca8d91efa9a9da60bede564d316dd943badf3e4531e37e65d5156bd10e76d/usa_today_sized.png" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/fa5ae9004ef19fe9c8af60d5e458c2272c578cc58850bac06de2c018364b2344/B-83_Doritos-Hi-res-14.jpg" data-mid="247820726" border="0" src="https://freight.cargo.site/w/1000/i/fa5ae9004ef19fe9c8af60d5e458c2272c578cc58850bac06de2c018364b2344/B-83_Doritos-Hi-res-14.jpg" /><img width="5600" height="4480" width_o="5600" height_o="4480" data-src="https://freight.cargo.site/t/original/i/f789673c151b378ff2d94e6291a8c6bff263ec043c1474780816378b9fb6f5a3/LA-14_Doritos-higher-res-3.jpg" data-mid="247820724" border="0" src="https://freight.cargo.site/w/1000/i/f789673c151b378ff2d94e6291a8c6bff263ec043c1474780816378b9fb6f5a3/LA-14_Doritos-higher-res-3.jpg" /><img width="1882" height="1048" width_o="1882" height_o="1048" data-src="https://freight.cargo.site/t/original/i/170c2cb13f9ea61688e71cb12387e1822e015620e1611e703979bb63e37d1157/Screenshot-2026-05-03-at-1.42.37PM.png" data-mid="247820738" border="0" src="https://freight.cargo.site/w/1000/i/170c2cb13f9ea61688e71cb12387e1822e015620e1611e703979bb63e37d1157/Screenshot-2026-05-03-at-1.42.37PM.png" /><img width="8533" height="6050" width_o="8533" height_o="6050" data-src="https://freight.cargo.site/t/original/i/e28003b988605003c709794eaab6e6a3dd5848edd0a6bb4a5c5759a31258ee31/NKD_Cannes-Board_final_1.jpg" data-mid="247820746" border="0" src="https://freight.cargo.site/w/1000/i/e28003b988605003c709794eaab6e6a3dd5848edd0a6bb4a5c5759a31258ee31/NKD_Cannes-Board_final_1.jpg" /> https://alecplourde.com/Jet-Puffed-Love-em-to-Death Sun, 03 May 2026 17:52:22 +0000 ALEC PLOURDE https://alecplourde.com/Jet-Puffed-Love-em-to-Death When your product gets demolished in more ways than any other food, you make eight characters, ready to die for your tasty bite. Love ‘Em To Death. Reinvigorating an entire category with marshmallows who are happy to die. Meet Burnie, Slash, Chip, Caramella, Melton, Marc, Duncan and Pierce. They’re part of Jet-Puffed Marshmallows first ever brand platform in it’s 60+ year history. We launched with a film, introducing marshmallows celebrating their demise. Set to Nazareth’s classic “Love Hurts”.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e3399a772c4040581f75d875a3d4dcdc4e8fbc9f68176b31191ee9da5ce0b1bb/Love-EmToDeath_KV_Characters_Names-1.png" data-mid="247822585" border="0" src="https://freight.cargo.site/w/1000/i/e3399a772c4040581f75d875a3d4dcdc4e8fbc9f68176b31191ee9da5ce0b1bb/Love-EmToDeath_KV_Characters_Names-1.png" /> https://alecplourde.com/Pope-Yes Sun, 03 May 2026 17:46:49 +0000 ALEC PLOURDE https://alecplourde.com/Pope-Yes An American brand reacted fast to the first American pope by simply tweeting their name and charmed the internet. All with simply a space. <img width="11087" height="7849" width_o="11087" height_o="7849" data-src="https://freight.cargo.site/t/original/i/2db36b8a6c72e60d2fd04a324a6dc99b140c019e018d9122e63e8f7b7aae2a0a/_POPEYES_BOARD__v34_medias1_final_final_POPEYES_BOARD__v34_medias1_nearly_exploration_4_3.jpg" data-mid="247821863" border="0" src="https://freight.cargo.site/w/1000/i/2db36b8a6c72e60d2fd04a324a6dc99b140c019e018d9122e63e8f7b7aae2a0a/_POPEYES_BOARD__v34_medias1_final_final_POPEYES_BOARD__v34_medias1_nearly_exploration_4_3.jpg" /> https://alecplourde.com/NotCo-Presents-NotTurtle Tue, 13 Aug 2024 01:48:25 +0000 ALEC PLOURDE https://alecplourde.com/NotCo-Presents-NotTurtle Every year, a staggering 100,000 endangered Green Sea Turtles are killed for their meat. The reason? It’s deep-rooted in tradition.&nbsp;For generations, coastal communities have made turtle soup a staple dish, but at a devastating cost.NotCo’s AI chef Giuseppe has the ability to replicate any meat's taste, texture and molecular structure, using only plant-based products. We put Giuseppe to the ultimate test - recreating Green Sea Turtle meat, all in an effort to keep a species and a culture alive. We created two documentaries&nbsp; - a short form meant for social and a longer 25 minute documentary which aired on National Geographic in South America.&nbsp; Honors Bronze Lion- 2024 - Creative Data Bronze Lion - 2024 - Brand Experience &amp; Activation Created With:CCO: Ricardo Casal ECD: Dean Paradise CDs: Andy Tamayo &amp; Alex Allen ACD: Ryan Morejon Senior Art Director: Alec Plourde Junior Copywriter: Sergio Del Hierro &nbsp; Head of Design: Guido Fusetti https://alecplourde.com/Popeyes-Memes-to-Dreams Sun, 19 Feb 2023 04:05:40 +0000 ALEC PLOURDE https://alecplourde.com/Popeyes-Memes-to-Dreams <img width="901" height="901" width_o="901" height_o="901" data-src="https://freight.cargo.site/t/original/i/55388ae786fef2c9cfa934ed24caebf4100320af3e29513bdcf342458f394613/popeyes_meme1.png" data-mid="168916328" border="0" data-scale="100" src="https://freight.cargo.site/w/901/i/55388ae786fef2c9cfa934ed24caebf4100320af3e29513bdcf342458f394613/popeyes_meme1.png" /> Ten years ago, Dieunerst Collin became known to the internet as the ‘Popeyes Kid.’ But since then, he’s gone from accidental internet meme fame to becoming a D2 NCAA football player.&nbsp; Dieunerst wanted the world to know he was and who he's become. And since Dieunerst has been representing the brand for years, it’s time Popeyes finally represented him back, officially. So we got Popeyes to sponsor Dieunerst Collin in the form of an NIL (name, image, likeness) deal, and gave him the full star athlete treatment he deserves. From his own inspirational film, to a billboard in his hometown, to even a Super Bowl commercial promoting his own offer, we helped pave his path from memes to dreams. <img width="1000" height="1660" width_o="1000" height_o="1660" data-src="https://freight.cargo.site/t/original/i/b9de1b0ad77ee35c10c3017940d52bd74831307a3fb59b95a71f32710bf3fb2d/IMG_3666.jpeg" data-mid="168916852" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b9de1b0ad77ee35c10c3017940d52bd74831307a3fb59b95a71f32710bf3fb2d/IMG_3666.jpeg" /> Super Bowl Commercial Hometown Billboard <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/dc10c5dadbb201a0b101fde56613f54e61f5e8c7c99cd22b1422e11617638a26/Fmh05trXoAAxhA4.jpeg" data-mid="168916603" border="0" src="https://freight.cargo.site/w/1000/i/dc10c5dadbb201a0b101fde56613f54e61f5e8c7c99cd22b1422e11617638a26/Fmh05trXoAAxhA4.jpeg" /> Social Media <img width="1000" height="1662" width_o="1000" height_o="1662" data-src="https://freight.cargo.site/t/original/i/36cdf1f92abf335fdad66932d714d434e05b8c1a19a4143bce3e2a5f540a6289/IMG_3664.jpeg" data-mid="168917349" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/36cdf1f92abf335fdad66932d714d434e05b8c1a19a4143bce3e2a5f540a6289/IMG_3664.jpeg" /> <img width="1000" height="1669" width_o="1000" height_o="1669" data-src="https://freight.cargo.site/t/original/i/023fcba50227433ead95e9bc36badaa7d18c4113345f0733129ae9124ea89ef2/IMG_3663.jpeg" data-mid="168917350" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/023fcba50227433ead95e9bc36badaa7d18c4113345f0733129ae9124ea89ef2/IMG_3663.jpeg" /> <img width="1000" height="1670" width_o="1000" height_o="1670" data-src="https://freight.cargo.site/t/original/i/31330ee7de28b8b310c370e6362b924280e5d340a8d180cbd301c03adfda5547/IMG_3665.jpeg" data-mid="168917351" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/31330ee7de28b8b310c370e6362b924280e5d340a8d180cbd301c03adfda5547/IMG_3665.jpeg" /> Selected PressPeople.&nbsp; -&nbsp;Vulture. -&nbsp;Today. -&nbsp;Washington Post. -&nbsp;The Guardian. -&nbsp;CNN. -&nbsp;New York Post. Insider.&nbsp; -&nbsp;COMPLEX.&nbsp; -&nbsp;USA TODAY. -&nbsp;Bleacher Report. -&nbsp;Sports Illustrated.&nbsp; -&nbsp;TMZ. Honors Shortlist - 2023 - Entertainment in Sports - From Memes To Dreams, PopeyesShortlist - 2023 - PR - From Memes To Dreams, Popeyes https://alecplourde.com/Welch-s-Sometimes-It-s-Not-Stealing Wed, 04 Oct 2023 00:09:44 +0000 ALEC PLOURDE https://alecplourde.com/Welch-s-Sometimes-It-s-Not-Stealing Welch’s Fruit Snacks are the snack that kids enjoy and parents steal from the pantry when the kids aren’t watching. So to allow adults to enjoy their kids Welch’s Fruit Snacks without shame, we set out to convince kids that stealing is mostly bad, except for when it comes to fruit snacks. We launched a real children’s book called “Sometimes It’s Not Stealing” with 23 pages dedicated to sharing the only instance your parents should be allowed to steal. The book even included a secret compartment, filled with a pack of Welch’s to practice with!&nbsp; The full campaign included a launch spot, an animated film narrated by the wickedly talented Kristin Chenoweth as our voice and an audiobook for repeated listening.&nbsp; So next time the kid in your life gets mad at you for stealing a fruit snack, we’ve got the perfect learning experience ready to play! Selected Book Pictures <img width="1500" height="971" width_o="1500" height_o="971" data-src="https://freight.cargo.site/t/original/i/cb7c8fd866e761ae6888db1ab0f74aead196e77c603b64f0f6da5939d62ebdae/Welchs_FruitSnacks_Book_KV1_03.jpeg" data-mid="192644429" border="0" src="https://freight.cargo.site/w/1000/i/cb7c8fd866e761ae6888db1ab0f74aead196e77c603b64f0f6da5939d62ebdae/Welchs_FruitSnacks_Book_KV1_03.jpeg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/362a0337b33325fbf6ffa75934e21166612bc310f09c7244976d34ec8354d2b1/DSC9993_v4-1.jpeg" data-mid="192644425" border="0" src="https://freight.cargo.site/w/1000/i/362a0337b33325fbf6ffa75934e21166612bc310f09c7244976d34ec8354d2b1/DSC9993_v4-1.jpeg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9c98a8b0652062cb96c422ee55c254f14f1536096295cdb9ba5ca3b60b8d723d/Welchs_1x1_04.jpeg" data-mid="192644426" border="0" src="https://freight.cargo.site/w/1000/i/9c98a8b0652062cb96c422ee55c254f14f1536096295cdb9ba5ca3b60b8d723d/Welchs_1x1_04.jpeg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/883a2c4c8ac5d845f7ad57822299c1ecdb38155a59bdd43d1be24589fd1d06b3/Welchs_1x1_05.jpeg" data-mid="192644427" border="0" src="https://freight.cargo.site/w/1000/i/883a2c4c8ac5d845f7ad57822299c1ecdb38155a59bdd43d1be24589fd1d06b3/Welchs_1x1_05.jpeg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/c224820451e3cdc30fd46b43b65770111900b2371570bb9ada32337e12f20c11/Screenshot-2023-08-18-at-11.07.28-PM.png" data-mid="192644436" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c224820451e3cdc30fd46b43b65770111900b2371570bb9ada32337e12f20c11/Screenshot-2023-08-18-at-11.07.28-PM.png" /> <img width="1920" height="1243" width_o="1920" height_o="1243" data-src="https://freight.cargo.site/t/original/i/6953f87c7459e3285294c0855bbc5f428d6591c1d8ecb3a9cec508554bffe45e/Welchs_FruitSnacks_Book_KV1_06.jpeg" data-mid="192644430" border="0" src="https://freight.cargo.site/w/1000/i/6953f87c7459e3285294c0855bbc5f428d6591c1d8ecb3a9cec508554bffe45e/Welchs_FruitSnacks_Book_KV1_06.jpeg" /> Launch Film Animated Film Full book available on request. Selected PressAdAge Editor’s Pick.&nbsp; -&nbsp;Adweek. -&nbsp;Muse by Clio. -&nbsp;PR Week.&nbsp; https://alecplourde.com/Welch-s-Fruit-Stickers Tue, 13 Aug 2024 02:45:34 +0000 ALEC PLOURDE https://alecplourde.com/Welch-s-Fruit-Stickers Fruit snacks are one of America's favorite snacks. They're small, gummy and shaped like real fruit. However, there are many brands in the category and all of them make claims they're made with fruit. Often it means they use small amounts of fruit juice, flavoring or concentrate. Welch's Fruit Snacks, however, use the whole fruit in their fruit snacks, making them the leaders. So as part of a simple, captivating OOH campaign with no tagline, we turned fruit stickers, the symbol for real fruit and the only part of the fruit our product doesn't have, into the product benefit. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/5b8ffd10002ec24da52cabe372ec144cd6be69b21f79963a10961b0ce5ad08e6/STRAWBERRY_FOR_SUBMISSION.jpg" data-mid="216267543" border="0" src="https://freight.cargo.site/w/1000/i/5b8ffd10002ec24da52cabe372ec144cd6be69b21f79963a10961b0ce5ad08e6/STRAWBERRY_FOR_SUBMISSION.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/db108f73602d2eb87fd7a91f166da85883011ff3092a9540d67e34eaf1c4ec0f/GRAPE_FOR_SUBMISSION.jpg" data-mid="216267542" border="0" src="https://freight.cargo.site/w/1000/i/db108f73602d2eb87fd7a91f166da85883011ff3092a9540d67e34eaf1c4ec0f/GRAPE_FOR_SUBMISSION.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/617e366f74d91949837882cbe33fbceb6c630e368b18ba6d1bf3205cd02f7198/ORANGE_FOR_SUBMISSION.jpg" data-mid="216267541" border="0" src="https://freight.cargo.site/w/1000/i/617e366f74d91949837882cbe33fbceb6c630e368b18ba6d1bf3205cd02f7198/ORANGE_FOR_SUBMISSION.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/2448bac9b2200f0ae3f6345ab6fafeb14f26ce969df283e0b6a0bb4824529f49/OOH_1_FOR_SUBMISSION.jpg" data-mid="216267540" border="0" src="https://freight.cargo.site/w/1000/i/2448bac9b2200f0ae3f6345ab6fafeb14f26ce969df283e0b6a0bb4824529f49/OOH_1_FOR_SUBMISSION.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/0bf66209d70f09e74d2c95bac2b37a391b6c87ecc2d6c97841e5e5e3a62cb2de/OOH_3_FOR_SUBMISSION.jpg" data-mid="216267539" border="0" src="https://freight.cargo.site/w/1000/i/0bf66209d70f09e74d2c95bac2b37a391b6c87ecc2d6c97841e5e5e3a62cb2de/OOH_3_FOR_SUBMISSION.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/9757538a13d79ce47617c98ed5e260663dc159df66c29648e7e05b3c89dfe252/PRINT_2_FOR_SUBMISSION.jpg" data-mid="216267536" border="0" src="https://freight.cargo.site/w/1000/i/9757538a13d79ce47617c98ed5e260663dc159df66c29648e7e05b3c89dfe252/PRINT_2_FOR_SUBMISSION.jpg" /> https://alecplourde.com/DoorDash-Dog-Friendly Fri, 15 Aug 2025 14:22:53 +0000 ALEC PLOURDE https://alecplourde.com/DoorDash-Dog-Friendly We’ve all done it or seen it happen. A dog left outside of a restaurant or store while their owner runs in to grab their take out. For a split second, man’s best friend has become man’s second best friend. DoorDash makes it possible to never have to abandon your dog for food ever again. So as part of a timed Print and OOH campaign for National Dog Day, we turned sad dogs left outside of restaurants into a reason you should order through DoorDash. <img width="4211" height="6369" width_o="4211" height_o="6369" data-src="https://freight.cargo.site/t/original/i/b58c9be30bf44edc5db70d15658d20506c83fe4aaeb0ae258b7f01c46ba2371d/MACARENA_PRINT_FINAL_SIZE.jpg" data-mid="237066713" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/b58c9be30bf44edc5db70d15658d20506c83fe4aaeb0ae258b7f01c46ba2371d/MACARENA_PRINT_FINAL_SIZE.jpg" /> <img width="4211" height="6369" width_o="4211" height_o="6369" data-src="https://freight.cargo.site/t/original/i/9720154bca71728999343856e437e45e8fc6f66dd5786b5b80b03bc9d23d5ff4/ZIGGY_PRINT_FINAL_SIZE.jpg" data-mid="237066712" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/9720154bca71728999343856e437e45e8fc6f66dd5786b5b80b03bc9d23d5ff4/ZIGGY_PRINT_FINAL_SIZE.jpg" /> <img width="4211" height="6369" width_o="4211" height_o="6369" data-src="https://freight.cargo.site/t/original/i/158d471ed5fb5c18d51636713034e9e6c797e987d2fedde575bfe3bd54795d56/SMOL_PRINT_FINAL_SIZE.jpg" data-mid="237066711" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/158d471ed5fb5c18d51636713034e9e6c797e987d2fedde575bfe3bd54795d56/SMOL_PRINT_FINAL_SIZE.jpg" /> https://alecplourde.com/Verizon-Frontline Sun, 03 May 2026 18:07:41 +0000 ALEC PLOURDE https://alecplourde.com/Verizon-Frontline Verizon Frontline needed a way to visualize it’s commitment to being their for first-responders through every step of the response.Instead of leaning into tropes, we focused on simply their truck. The Trucks that Stay.