Fruit snacks are one of America's favorite snacks. They're small, gummy and shaped like real fruit. However, there are many brands in the category and all of them make claims they're made with fruit. Often it means they use small amounts of fruit juice, flavoring or concentrate.
Welch's Fruit Snacks, however, use the whole fruit in their fruit snacks, making them the leaders.
So as part of a simple, captivating OOH campaign with no tagline, we turned fruit stickers, the symbol for real fruit and the only part of the fruit our product doesn't have, into the product benefit.
Welch's Fruit Snacks, however, use the whole fruit in their fruit snacks, making them the leaders.
So as part of a simple, captivating OOH campaign with no tagline, we turned fruit stickers, the symbol for real fruit and the only part of the fruit our product doesn't have, into the product benefit.
Created With:
CDs: Jose Ramirez, Jeff Schermer
ACD Copywriter: Ryan Morejon
Art Director: Alec Plourde
Jr. Copywriter: Sergio Del Hierro
Head of Design: Guido Fusetti