Open up TikTok and you’ll likely find Gen-Z dancing to “Savage” or sharing tips on how to dismantle the patriarchy.
This perception of TikTok as a “Gen-Z exclusive app” coated with “Okay Boomer” energy was potentially turn off to Millennials, who didn't know there was things they'd love about TikTok.
We knew we had to prove to older Milliennials that the content TikTok offers is relevant to them.
We did this through creating highly-targetable 165 unique assets from 3 whirlwind shoots.