Hi, I’m Alec Plourde.
I’m an Art Director.
O2Cool Misting Fan
Buffalo Wild Wings
Wow! That’s Gay!
Toddlers & Tiaras
Open up TikTok and you’ll likely find Gen-Z dancing to “
or sharing tips on how to dismantle the patriarchy.
This perception of TikTok as a “Gen-Z exclusive app” coated with “Okay Boomer” energy was potentially turn off to Millennials, who didn't know there was things they'd love about TikTok.
Our task: prove to older Milliennials that the content TikTok offers is relevant to them.
We did this through creating highly-targetable
from 3 whirlwind shoots.
You Belong On TikTok
Highlighting TikTok’s niche/popular/quirky communities.
Showing all the cool/sweet/out of this world things you can do with their in-app effects.
Never Knew You Needed To Know
Showing off all the useful yet useless things TikTok teaches.