︎
Hi.
I’m Alec Plourde.
Associate Creative Director.
 
Professional brainstormer at
GUT in Miami.
When the Department of Health announced an upcoming ban on artficial dyes and flavors by 2027, Frito-Lay was already one step ahead. 

Armed with Simply NKD, a form of their classic Cheetos and Doritos without artificial dyes or flavors, all we needed to do was welcome people to the Renaissance of Snacking.
Same Great Taste. Butt Naked.

Through a full 360 campaign, leaning into the freedom of nudity in Renaissance-era visuals, we invited people to witness the rebirth of snacking firsthand. 
Mark
Hi.
I’m Alec Plourde.
Associate Creative Director.

Professional brainstormer at
GUT in Miami.