Ten years ago, Dieunerst Collin became known to the internet as the ‘Popeyes Kid.’
But since then, he’s gone from accidental internet meme fame to becoming a D2 NCAA football player.
Dieunerst wanted the world to know he was and who he's become. And since Dieunerst has been representing the brand for years, it’s time Popeyes finally represented him back, officially.
But since then, he’s gone from accidental internet meme fame to becoming a D2 NCAA football player.
Dieunerst wanted the world to know he was and who he's become. And since Dieunerst has been representing the brand for years, it’s time Popeyes finally represented him back, officially.
So we got Popeyes to sponsor Dieunerst Collin in the form of an NIL (name, image, likeness) deal, and gave him the full star athlete treatment he deserves.
From his own inspirational film, to a billboard in his hometown, to even a Super Bowl commercial promoting his own offer, we helped pave his path from memes to dreams.
Super Bowl Commercial
Hometown Billboard
Social Media
People. - Vulture. - Today. - Washington Post. - The Guardian. - CNN. - New York Post.
Insider. - COMPLEX. - USA TODAY. - Bleacher Report. - Sports Illustrated. - TMZ.
Shortlist - 2023 - Entertainment in Sports - From Memes To Dreams, Popeyes
Shortlist - 2023 - PR - From Memes To Dreams, Popeyes