Pop King Harry Styles was pelted with projectile poultry in the middle of a show.
Since we take ‘Love That Chicken’ seriously, it was time for Popeyes to step in and make sure that never happened again.
So we activated quickly to create a band of five employees (and a creator creator and me, of course) that we called Popeye’s Pop Star Protection. It’s mission - stop projectile chicken from reaching our vegetarian pop king.
Thankfully, Harry fans in the crowd went nuts, spreading the news before we even could.
Even when we had the signs confiscated by Madison Square Garden Security, we still kept going, making sure no nugget was going to hit the man of the night, Harry.
And it worked! Not only did no one throw a nugget Harry’s way the whole show, he even gave a huge thumbs up to us for the effort.
And within 12 hours, we had a TikTok showcasing the lengths Popeyes went to avoid another chicken throw up and ready to go.
Because it’s all about loving
that chicken at Popeyes, not throwing it!
Selected Press
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Created With:
CD’s: Jose Ramirez and Jeff Schermer
AD: Alec Plourde
Jr. CW: Sergio Del Hierro