︎
Hi.
I’m Alec Plourde.
Associate Creative Director.
 
Professional brainstormer at
GUT in Miami.
When your product gets demolished in more ways than any other food, you make eight characters, ready to die for your tasty bite.

Love ‘Em To Death. Reinvigorating an entire category with marshmallows who are happy to die.

Meet Burnie, Slash, Chip, Caramella, Melton, Marc, Duncan and Pierce. They’re part of Jet-Puffed Marshmallows first ever brand platform in it’s 60+ year history.

We launched with a film, introducing marshmallows celebrating their demise. Set to Nazareth’s classic “Love Hurts”. 


Mark
Hi.
I’m Alec Plourde.
Associate Creative Director.

Professional brainstormer at
GUT in Miami.