Millennials are broke and don’t want to buy homes. However, they’re still the age group most likely to be watching HGTV. Why? To know what they want in the case something ever does take a turn for the better.

HGTV, Dream Big!


(Click to see these dreams full screen!)

Micro-Site Game

We’ll give broke Millennials a chance to live out the HGTV experience through shows they know and love, even if they can’t afford it. This is a demo video of what we could call the HGTV Dream Big Simulator.


HGTV Dream Big Scratchers!

To help you maybe one day afford your dream home, HGTV will launch a scratcher ticket. Dream big as you’re hoping to match the lucky symbols!

Dream Big Promo Items

Social Pre-Rolls

Copywriter: Cara Hanson