Hi.
I’m Alec Plourde.
Sr. Art Director.
 
Professional brainstormer at
GUT in Miami.

For Gatorade’s partnership with Madden 22, we were tasked with creating in-game uniforms and field designs that millions would interact with during the event.


We decided to lean into the first three Gatorade flavors and replicate the iconic Gatorade Shower in all of our jerseys.





(CONCEPT)




Mark

Hi.
I’m Alec Plourde.
Sr. Art Director.

Professional brainstormer at
GUT in Miami.